Denver POST: Did Dick’s force Sports Authority’s hand in Broncos naming rights deal?

Five years ago, Dick’s Sporting Goods won the right to place its name on Stan Kroenke’s new soccer stadium in Commerce City.

The retailer beat out rival Sports Authority, who at the time had a far bigger presence and greater name recognition in the Colorado market, stemming from its merger with Colorado-based Gart Sports in 2003. Full Story Click Here...